Did you know that there is a difference between off page optimization and on page optimization? Yes, there is. And what I will talk about here has to do with optimizing with “on page” techniques. These are simple remedies to increase your traffic.
You already know how important keywords are in your copy. That almost goes without saying at this point. ;-) And you should put the most effort in your Web site development with the use of keywords. It’s not something to ever neglect. This is vital!
You may have already been told that it is ideal to have your main keyword within your URL. However, that’s not always possible at this late date. You might already have your URL and can’t go to the trouble of changing it.
But there are things you can do now to make your Web page better optimized. And you should take each page and treat it as a separate entity. I’ll explain…
The first trick here is to make good use of title tags. You do this by having each page with the targeted keyword appearing in the title of the page. If the entire Web site is about printers, then, depending on your market & keyword research results, most Web page files probably start with or contain the keyword printers. You can name them printershp.html and printerscanon.html and the like. I’ll bet the search engines will like this. ;-)
Another important point is to take care in using Header tags. You will find that most SEO people will recommend only having one single H1 tag per page that contains the main keyword. Then your other H2 and H3 tags should have within them the secondary keywords.
You could consider this a sort of puzzle game, listing out all the main keywords, the secondary keywords and then working out where to put them. The content will have to read correctly and be of high quality, of course.
These are changes you can easily make to optimize your Web site. Get those keywords in there where the search engines can find them. Use Headers and Titles intelligently.
You want those search engines liking your site, for when they do, you get indexed. And when you get indexed, you will likely show up higher and higher in the results when folks search for your product or service.
All these recommendations are geared to make you more successful with your site. I like to see my friends make more money and increase profits!