Do you have a “link page” on your Web site? Well, think about changing. A better and more effective way to have quality links on your page is by using contextual linking.
What is contextual linking, you might ask? Well, the answer is simple… it’s adding links that are embedded in your existing content-rich pages.
Forget those pages where you’ve just added a whole bunch of links to various companies. Even dividing them into industries doesn’t help (unless your Web site happens to be a directory). There’s no CONTENT on these pages to make the search engines happy. And who is going to voluntarily visit your link page? Probably nobody; conduct a survey and you shall see… ;-)
A simple text link will normally consist of a few anchor words, with a link to that other Web site. They aren’t within actual content on the page. But a context link will exist within lots of text that is relevant.
The number of links within that text should not be overwhelming to the visitor. And it’s important to know that these contextual links are particularly high quality. Search engines will rate them as such because of the content of your pages, as well as rating the quality of the content of the pages that your link links to.
You can ask others to add your link into their pages by already having their link on your page, but you will find that if you are not indexed in the major search engines, they will refuse to reciprocate. Why? Because no one is going to find that link. Ensure you are indexed. How to find out?
Type in your Web site address into Google. Does your site come up? If so, you’re indexed.
Also, be sure that the site you are asking to contain your link comes up as being indexed. Place their Web site URL into Google as well. If they aren’t indexed, forget about them for now.
Having contextual links has become a viable way to drive traffic to your site. You’ll find targeted traffic will arrive, eager to see what you have available.
Remember: Relevant text is important. You don’t want to be selling services as an auto mechanic and have links to laser printer sales companies. But if you have links to businesses that sell auto parts or cars or tires… well, you see what I mean.
Here’s an example of how it could work. Let’s say you have a Web site where you’re writing about your travel experiences. Here’s a part of your possible content and a contextual link…