Do you track Click-Through Rates (CTRs) in your AutoResponder using one of those obscure tracking URLs they generate? They look pretty much like so:
What does that imply in some of your subscribers’ mind?
“That guy/garl is observing whether or not I clicked on that link.”
Do you agree that there are people who don’t want to be tracked or observed? Do you further agree that, if you constantly convert standard links to “trackable links,” some of your subscribers will deliberately avoid clicking on links in your AutoResponder messages?
If you agree to both, why then do you still track?
Oh I see… you want to know the percentage of those who did click through. Sounds obvious and reasonable.
Well, knowing what I just said above, what about a smarter and more effective approach? :-)
Track only once every now and then rather than each and every time.
When you track, say, every other month your subscribers are accustomed to standard links in your messages and likely won’t notice when you do decide to track click-throughs in one message. Thus your CTRs are more accurate and representative.
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