“Empty space? What’s that?” you may ask. “Is it like “dead air” on radio or television? You know, when the sound and picture cuts off on your TV and you’re just sitting there staring at a blank screen?”
No, that’s not empty space. That’s just plain dead air. Dead air is bad. Empty space is good!
There are articles out there on the Internet that describe how to use empty space on your Web site. And the reason they are there is because they contain some valuable data… data you should have when working out the design of your Web pages.
For example, if you want to maximize the headlines on your site, you can use empty space below them or above them. This will make the headlines stand out. And that’s what you want… for them to be noticeable. (Headlines are what pulls the reader “in.”)
You want the font you choose to be easily read, but did you know that you could make it easier to read if you leave some empty space around the text? Don’t fill in that space with a bunch of pictures, graphics and the like. Let it go! :O)
Empty space is actually eye catching. It is like some music that can make you feel the emotion of the creativity.
Have you ever listened to a song where the music suddenly stops and you think the piece is over – then it starts up again with some powerful melody? It’s very effective! The music can even sound louder and more electric as a result.
The same goes for a Web site with text on it. It also applies to ad designs or any design.
The message or offer stands out when surrounded by empty space – or white space you could call it. It draws the eye in to the important part of the page.
If you think just enlarging an image of a graphic will work, well, you might be right. But it can make your page seem amateurish or rough. You may think that will grab someone’s attention… and it very well might. But to just draw the attention to the image with empty space can be even more effective.
The central focus is what you want people to see. You want their attention pulled to your message. And this focus can be made to catch the attention by the use of space. You don’t have to fill every blank spot with images or text. Let them go! :O)
Everything on your page should enhance the main message you are trying to get across. If you have too much information, it can be distracting. If you are selling a product, rather than stuff your Web site full of data, you could possibly make it available in a newsletter or a free report.
Although there are no “set in stone” rules about empty space on a Web page, just use the rule of thumb that you should leave about one fourth of your page empty, letting the main parts stand out.
Keeping your Web site uncluttered and focusing attention on your message will make your site professional and attractive. Your visitors will be impressed… and stay and browse.
It’s not always what you fill the space with but how you don’t fill the space that makes the difference.
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And you? How did and/or do you feel about the empty space on my blog recently? ;-)